1. Introduction to Digital Marketing

• What is Digital Marketing?
• Traditional vs. Digital Marketing
• Key Channels & Career Opportunities
• Understanding Customer Journey and Target Audience

2. Search Engine Optimization (SEO)

• Introduction to Search Engines & How They Work
• Keyword Research & Competitor Analysis
• On-Page SEO (Meta Tags, URLs, Headings, etc.)
• Off-Page SEO (Backlink Strategies)
• Technical SEO (Sitemaps, Robots.txt, Speed Optimization)
• Google Search Console & Analytics Overview
• Local SEO and Voice Search Optimization

3. Social Media Marketing (SMM)

• Overview of Major Platforms: Facebook, Instagram, LinkedIn, X, YouTube
• Creating & Managing Business Profiles
• Content Strategy & Scheduling
• Hashtag Research & Audience Engagement
• Social Media Advertising (Meta Ads, LinkedIn Ads)
• Analyzing Social Media Performance

4. Search Engine Marketing (SEM) & Google Ads

• Introduction to Paid Advertising (PPC)
• Google Ads Account Setup
• Keyword Planning & Ad Group Structure
• Writing Effective Ad Copy
• Campaign Optimization (CPC, CTR, Quality Score)
• Display Ads, Video Ads & Remarketing Campaigns

5. Email Marketing

• Introduction to Email Marketing Platforms
• Building Subscriber Lists & Segmentation
• Crafting Engaging Email Campaigns
• A/B Testing and Analytics
• Automation & Drip Campaigns
• Email Deliverability and Best Practices

6. Content Marketing

• Understanding Content Strategy & Planning
• Writing SEO-Friendly Blogs and Articles
• Creating Social Media & Video Content
• Visual Marketing Tools (Canva, Adobe Express)
• Content Calendars & Performance Tracking

7. Web Analytics

• Introduction to Google Analytics (GA4)
• Setting Up Goals and Conversion Tracking
• Understanding Key Metrics (Sessions, Bounce Rate, CTR)
• Audience, Acquisition & Behavior Reports
• Using Insights to Improve Marketing Performance

8. Influencer & Affiliate Marketing

• Identifying and Collaborating with Influencers
• Affiliate Marketing Concepts and Networks
• ROI Measurement and Campaign Tracking

9. Online Reputation Management (ORM)

• Importance of Brand Image Online
• Managing Reviews and Feedback
• Handling Negative Comments Professionally
• Tools for Monitoring Online Presence

10. Marketing Automation & AI Tools

• Introduction to Automation Tools (HubSpot, Mailchimp, Buffer)
• Using ChatGPT & AI Tools for Content Creation and Strategy
• Data-Driven Marketing with AI Insights

11. Capstone Project

• Creating a Complete Digital Marketing Campaign
• Keyword Research + Content Plan + SEO Setup
• Running and Analyzing Social Media & Ad Campaigns
• Final Presentation & Certification