📚 ADDM – Course Content

MODULE 1: Digital Marketing Foundation

• Introduction to digital marketing & ecosystem
• Buyer journey & marketing funnel
• Traditional vs digital marketing
• Career paths in digital marketing

MODULE 2: Website, Funnels & Landing Pages

• Website planning for marketing
• Landing page structure & conversion optimization
• Basics of WordPress for marketers
• Funnels, lead magnets & CTAs

MODULE 3: Search Engine Optimization (SEO)

• Search engine working & algorithms
• Keyword research (tools & strategy)
• On-page SEO
• Technical SEO
• Off-page SEO & link building
• Local SEO & Google Business Profile

MODULE 4: Performance Marketing (Paid Ads)

• Google Ads (Search, Display, Video, Shopping)
• Keyword planner & bidding strategies
• Conversion tracking & remarketing
• Facebook & Instagram Ads
• Audience targeting & scaling ads

MODULE 5: Social Media Marketing (Organic + Paid)

• Instagram, Facebook, LinkedIn, YouTube marketing
• Content calendar & posting strategy
• Community building & engagement
• Influencer marketing strategy

MODULE 6: Content & Copywriting

• Content marketing strategy
• Blog & SEO content writing
• Ad copywriting & hooks
• Email & WhatsApp marketing content
• Storytelling for brands

MODULE 7: Graphic Designing for Digital Marketing

• Design fundamentals (color, typography, layout)
• Adobe Photoshop (social media creatives, ads)
• Adobe Illustrator (logos & branding)
• Canva for fast marketing creatives
• Designing ad creatives, banners & thumbnails

MODULE 8: Video & Creative Marketing

• Short-form video strategy (Reels, Shorts)
• YouTube marketing basics
• Video scripting & thumbnail design
• Tools for video editing (intro level)

MODULE 9: AI Tools for Digital Marketing

• Introduction to AI in marketing
• AI for content creation (blogs, ads, captions)
• AI for graphic & creative generation
• AI tools for SEO & keyword research
• AI chatbots & automation basics
• Prompt engineering for marketers

MODULE 10: Email, WhatsApp & Automation

• Email marketing tools & automation
• WhatsApp marketing & broadcast strategy
• CRM & lead management basics
• Marketing automation workflows

MODULE 11: Analytics, Tracking & Optimization

• Google Analytics (GA4)
• Google Tag Manager basics
• Conversion tracking
• Campaign analysis & ROI calculation
• A/B testing & optimization

MODULE 12: Online Reputation & Brand Management

• Online reputation management (ORM)
• Review & rating management
• Crisis handling & brand trust building

MODULE 13: Freelancing, Agency & Client Handling

• Freelancing platforms & profile setup
• Proposal writing & pricing strategy
• Client onboarding & reporting
• Agency workflow & team coordination

MODULE 14: Live Projects & Internship-Style Training

• SEO live project
• Paid ads live campaign
• Social media brand handling
• Graphic & ad creative portfolio
• AI-powered marketing use cases
• Final capstone project