📚 Digital Marketing – Course Content

1. Introduction to Digital Marketing

• What is digital marketing & scope
• Traditional vs digital marketing
• Digital marketing channels overview
• Career opportunities in digital marketing

2. Website Planning & Basics

• Role of website in digital marketing
• Website structure & user journey
• Domain, hosting & landing pages basics
• Conversion-focused website concepts

3. Search Engine Optimization (SEO)

• How search engines work
• Keyword research & analysis
• On-page SEO techniques
• Off-page SEO & link building
• Technical SEO basics
• Local SEO & Google My Business

4. Search Engine Marketing (Google Ads)

• Introduction to Google Ads
• Keyword planning
• Search, Display & Video ads
• Campaign setup & bidding strategies
• Ad copy creation
• Conversion tracking & optimization

5. Social Media Marketing (SMM)

• Facebook, Instagram, LinkedIn, Twitter basics
• Creating business profiles & pages
• Content planning & posting strategies
• Organic growth techniques

6. Social Media Advertising

• Facebook & Instagram Ads Manager
• Campaign objectives & audience targeting
• Ad creatives & copywriting
• Budgeting & performance optimization

7. Content Marketing

• Importance of content in digital marketing
• Blog writing basics
• Content strategy & planning
• Video & visual content overview

8. Email Marketing

• Email marketing fundamentals
• Tools overview (Mailchimp etc.)
• Creating email campaigns
• Automation & drip campaigns
• Email performance analysis

9. Affiliate Marketing

• What is affiliate marketing
• Affiliate platforms overview
• Commission models
• Affiliate strategy basics

10. Influencer Marketing

• Influencer marketing concepts
• Finding the right influencers
• Campaign planning & execution
• Brand collaborations

11. Analytics & Reporting

• Introduction to Google Analytics
• Tracking website traffic
• Campaign performance measurement
• ROI & conversion analysis

12. Online Reputation Management (ORM)

• Brand reputation concepts
• Review management
• Handling negative feedback
• Social listening basics

13. Freelancing & Career Guidance

• Freelancing platforms overview
• Client handling & proposals
• Pricing & project management
• Building a digital marketing portfolio

14. Live Campaigns & Practical Work

• SEO live project
• Google Ads live campaign
• Social media ad campaign
• Content & analytics project
• Real-time business case studies