1. Introduction to Digital Marketing

• Understanding the Digital Marketing Ecosystem
• Traditional vs Digital Marketing
• Key Concepts: Traffic, Leads, Conversions, and ROI
• Types of Digital Media: Owned, Paid, and Earned
• Marketing Funnel and Customer Journey
• Overview of Tools and Platforms Used in the Industry

2. Search Engine Optimization (SEO)

• Basics of Search Engines and Algorithms
• Keyword Research and Optimization
• On-Page & Off-Page SEO Techniques
• Technical SEO and Website Optimization
• Link Building and Local SEO
• Google Search Console and Analytics
• SEO Reporting and Performance Tracking

3. Social Media Marketing (SMM)

• Social Media Strategy and Brand Positioning
• Content Planning and Scheduling
• Facebook, Instagram, LinkedIn, and YouTube Marketing
• Paid Campaigns and Ad Optimization
• Social Media Analytics and Insights
• Community Engagement and Influencer Marketing
• Hands-on Project: Launch and Manage a Social Campaign

4. Search Engine Marketing (SEM) & Google Ads

• Introduction to Google Ads & PPC Marketing
• Campaign Creation, Budgeting, and Bidding
• Ad Copywriting and A/B Testing
• Display Ads, Video Ads, and Remarketing
• Conversion Tracking and Performance Metrics
• Hands-on Project: Setup and Analyze a Google Ads Campaign

5. Email & Content Marketing

• Building and Managing Email Lists
• Writing Engaging Newsletters and Automation Sequences
• Designing Emails using Mailchimp / Sendinblue
• Importance of Storytelling and Content Strategy
• Copywriting for Blogs, Ads, and Social Media
• Content Calendar Creation & Management

6. Analytics & Performance Tracking

• Introduction to Google Analytics and Tag Manager
• Understanding Metrics: CTR, CPC, CPA, ROI
• Social Media Insights and Reporting
• Data Interpretation for Campaign Optimization
• Building Marketing Dashboards in Excel / Power BI

7. Graphic Design for Marketing

• Introduction to Visual Branding and Aesthetics
• Design Principles for Marketing (Color, Typography, Layout)
• Creating Visuals in Canva, Photoshop, and Illustrator
• Designing Social Media Posts, Ads, and Thumbnails
• Branding Materials: Logos, Brochures, Posters, and Flyers
• Hands-on Project: Full Branding Kit and Ad Creatives

8. AI Tools for Digital Marketing

• Introduction to Artificial Intelligence in Marketing
• Using ChatGPT for Content Creation, Ideas & Automation
• AI Tools for Copywriting, SEO, and Campaign Optimization
• Image & Video Generation Tools (e.g., Leonardo AI, Runway ML)
• AI-Powered Social Media Scheduling & Analytics Tools
• Automating Workflows using Zapier & Notion AI
• Hands-on Project: Create a Complete AI-Aided Marketing Campaign

9. Freelancing & Career Development

• Building a Digital Marketing Portfolio
• Resume and LinkedIn Optimization for Digital Roles
• Freelancing Platforms: Fiverr, Upwork, and LinkedIn Jobs
• Client Communication & Proposal Writing
• Career Path Guidance: Social Media Manager, SEO Analyst, PPC Expert, or Freelancer